If you’re thinking about creating a video for your company, then the important first step is planning. Here are the key steps needed for planning your next video. Either click video to watch or scroll down to read:
Define the purpose of the video. For example to showcase a new product, provide an insight into working for the company, to inspire students, to educate, to connect with your employees.
Who is the audience aimed at? If you’re answer is everyone, then you need to sit down and think. The best videos are aimed at one a single audience. For example, your customers, employees, GCSE students, people in a particular department…the more specific you can be the better.
- Where the video will be shared
Decide where you want to share the video. This could include YouTube, Linkedin, on your website, at a conference.
Understanding the purpose, audience and where the video will be shared all helps to decide the style of the video you should produce. Choosing the right style can help to spark engagement.
- Video Overview/brainstorm
Now you’ll be ready to write down a general overview of the video. Ask yourself questions like: you need to be answering questions like:
- What are the 3 main points you want to cover?
- Where do you want it to be filmed? What do you want to show?
- Who needs to be in the video?
- Rough Script
Based on your video brainstorm, write a rough script for the video, this can just be in bullet points at this stage. This will help to stimulate ideas.
Divide a plain piece of A4 paper into 8 squares. In each box do a quick sketch of you you want each shot to look. This will help you to see where you will have interviews and where you will have b-roll for example.
- Location Planning
Now you have a rough script and storyboard then you have an idea of where you want to film. My advice here is to get as much information as you can on the location. Can you visit it? Can you check what the noise and lighting is like? Do you need permission to film there? Depending on who and what your video is about there may be a fair bit of research needed.
- Detailed script
Depending on the video type you may want to produce a detailed script that you and/or others can learn. Or you can just flesh out the earlier rough script. It’s up to you. I usually write a script but then leave flexibility for changing it during filming. If wording is very important for legal reasons then a script will be key and you may want to consider using a teleprompter.
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